Monday marked Waypoint Writing’s first brand photography session. Although it would have been ideal to have the entire team on hand, the reality of time and distance meant that only three of us could physically attend to create some brand-specific content. We had two primary motivations for doing so. The first — our brand, just […]
In my last post, I spoke in general, but data-driven terms about why businesses of all sizes need video marketing. A recent conversation with a colleague provided the opportunity to go a bit more in-depth by targeting specific purposes for creating video and a quick consideration of their intended audiences. If you are trying to […]
Read More… from Why Your Business Needs a Product Video Demonstration
Have you harnessed the power of video marketing for your brand? As a business owner, you’re likely inundated with all kinds of advice, both solicited and unsolicited, about what you need to do to grow your bottom line and better support your business. If you haven’t already been schooled in the benefits of video marketing, […]
Read More… from Why Your Business Needs Video Marketing – Stat!