Behind-the-Scenes of Our First Brand Photography Session: Lights, Camera, Collaborate!

Working at the Desk

Monday marked Waypoint Writing’s first brand photography session. Although it would have been ideal to have the entire team on hand, the reality of time and distance meant that only three of us could physically attend to create some brand-specific content. We had two primary motivations for doing so. The first — our brand, just […]

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Nipples on Your Knees…And More Farm-Bred Pragmatism for Your Brand [Video]

Riverslea Farm

On our first foray into the farm-to-table realm, Jenn and I decided to pitch Republic, a successful restaurant local to our home office. We wanted the owners, Chef Ed Aloise and his wife, Claudia, to let us capture their story; animate their mission, demonstrate their transparency and unwavering commitment to local sustainability. […]

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