As a company that recently rebranded, the process of branding feels fresh and familiar. Currently, some of our clients are also launching rebranded messaging and missions for 2020. Although the results look straightforward and simple, the decisions required along the way can be overwhelming. One area of branding that our clients have struggled with is […]
Read More… from The Branding Blues — A Lesson from Pantone’s Color of the Year
Shakespeare famously wondered, “What’s in a name?” and suggested that a rose would smell just as fragrant if we called it a milkweed. Well, maybe. Of course, you don’t realize how much really is in a name until you feel disconnected from it and decide you need to rebrand. Cast Iron Content, as intended and […]
Read More… from A Rebrand to Reroute My Business: Welcome to Waypoint Writing!
In this latest installment of what I consider “Business Strategies I’m Learning on the Fly,” I focus on branding, specifically my upcoming brand photography session with Branding Photographer and PR Strategist Kristin Hardwick. Here’s the plan: next Monday, Kristin will arrive at my home office and snap brand worthy photos, reflective and supportive of Waypoint […]
Read More… from Top 3 Considerations Before a Brand Photography Session
“Right,” that is if you ask Pantone. For those of you who have somehow avoided a screen for the past week, you likely missed the announcement, regarding color of the year for 2018. According to Pantone, “Inventive and imaginative, Ultra Violet lights the way to what is yet to come.” I’ll take it! Granted, in […]
Read More… from Purple Reign – Why We Rebranded with a Royal Hue and Unexpectedly Ended Up Right
Earlier this week on the Waypoint Writing blog, we talked about the prevalent research surrounding why companies and businesses decide to rebrand. Although the internet will return dozens upon dozens of lists and reasons to rebrand, I chose to focus on four in light of Waypoint Writing’s recent rebranding mission. Coincidentally, while I was crafting […]
Read More… from Rebranding Redux: 3 Reasons an Actor Decided to Rebrand Himself