Tag: rebrand

The Branding Blues — A Lesson from Pantone’s Color of the Year

Posted on by Waypoint Writing

As a company that recently rebranded, the process of branding feels fresh and familiar. Currently, some of our clients are also launching rebranded messaging and missions for 2020. Although the results look straightforward and simple, the decisions required along the way can be overwhelming.   One area of branding that our clients have struggled with is […]

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A Rebrand to Reroute My Business: Welcome to Waypoint Writing!

Posted on by Waypoint Writing
Cast Iron Content is now Waypoint Writing

Shakespeare famously wondered, “What’s in a name?” and suggested that a rose would smell just as fragrant if we called it a milkweed. Well, maybe. Of course, you don’t realize how much really is in a name until you feel disconnected from it and decide you need to rebrand.  Cast Iron Content, as intended and […]

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