Monday marked Waypoint Writing’s first brand photography session. Although it would have been ideal to have the entire team on hand, the reality of time and distance meant that only three of us could physically attend to create some brand-specific content. We had two primary motivations for doing so. The first — our brand, just […]
In this latest installment of what I consider “Business Strategies I’m Learning on the Fly,” I focus on branding, specifically my upcoming brand photography session with Branding Photographer and PR Strategist Kristin Hardwick. Here’s the plan: next Monday, Kristin will arrive at my home office and snap brand worthy photos, reflective and supportive of Waypoint […]
Read More… from Top 3 Considerations Before a Brand Photography Session
Ever wonder if good photos really matter to your brand identity? In the online world, first impressions are made in less than two tenths of a second. Before clients read your text, or understand what exactly you can help them with, they form a baseline impression based on your visuals. This means your design and […]
Read More… from Why Good Photos Matter to Your Brand Identity