Social Distancing, Sesame Street and CTAs

Sesame Street opening scene, season 49

Sustaining social distancing is stressful for most of us, including the most introverted in our midst. For those of us who already work from home, pre-COVID 19 crisis, we’ve pretty much perfected our processes for maximum productivity. But, the pandemic threw a curve ball our way, too, and left most of us without reliable child […]

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Up for a Giveaway Challenge? Beat this Blog Post!

Chess Pieces on a Board

Since we had so much fun with our first blog post giveaway, we decided to create another one and see where it might lead. Only this time, it comes with a challenge… Our own Jenna R. London has written a blog post devoted to what we do at Waypoint Writing. But, she’s done so according […]

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5 Reasons to Get Started with Facebook Ads

Thumbs Up!

In honor of introducing Waypoint Writing’s latest collaborator, Facebook Advertising Specialist, Teddy Myers, we thought a quick post about why you should get started with Facebook ads was in order, especially in light of recent changes to the Facebook platform. If you haven’t considered shelling out some coin on a structured Facebook ads strategy, you […]

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Facebook Flipped the Script – What Does this Mean for Your Brand?

Facebook

George Bernard Shaw is credited with saying, “Progress is impossible without change, and those who cannot change their minds cannot change anything.” Well, Mark Zuckerberg has decided to flip the script on Facebook and challenge how businesses can most effectively promote their goods and services on social media. What does this mean for your brand’s […]

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