As someone who grew up relocating on a regular basis, I used to find the question, “where are you from?” tough to answer. When it comes to my career, I find I often face a similar need to explain. Plenty of people understand what content marketing means. But, just as many, if not more, have […]
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Editor’s note: This post was written as a follow up to a previous guest blog post, featuring our copywriter intern Jayme Severance and his struggle to find full-time employment, having overcome tremendous odds in the wake of a traumatic brain injury (TBI). […]
Read More… from From Making Headlines With My Brain Injury to Writing Them
Regardless of whether or not you consider Valentine’s Day a Hallmark invention designed to boost profits benefiting the corporate greeting card sector, or you sincerely try to fashion yourself as a glaring bull’s eye for cupid’s arrow, the supposed history — compared to the here and now — of Valentine’s Day do not match up. […]
Read More… from Marketing a Horror Story into a Heartfelt (or Hallmark) Celebration of Love
In honor of National Pizza Day, Waypoint Writing collaborator and copywriter, Jenna London, regales us with a mishap from her previous life as a waitress in a small mountain town in Missoula, Montana. […]
Read More… from Raw Material: Creative Copywriter Recalls Waitressing Woes
My affinity for the farm to table movement inspired Waypoint Writing’s first video project and ignited our ambition to break further into the restaurant industry. In pursuit of that ambition, we had to ask ourselves, “why would a restaurant need a blog?” […]
Read More… from Top 3 Reasons Why Your Restaurant Needs a Blog