Why it’s Worth Sending Handwritten Holiday Cards

There is no better way to get into the holidays and connect with others than with a handwritten holiday card! Think about the last time you received something handwritten… how did it make you feel? Connected? Important? Sentimental?  You are not alone! Studies have shown that your brain reacts differently and more positively to something […]

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Scary Stuff: Steer Clear of Content Spinning

In honor of Halloween, we are taking a minute to talk about one spooky SEO trick best avoided: content spinning. What is content spinning and why should you steer clear of it? Stick with us, we’ll scare some sense into you… […]

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Spot the Difference: Copyediting vs. Proofreading

You understand the importance of polished copy, whether on your blog, website, or email campaign. Of course, professional copy is important to support all of the messaging behind your brand. But, sometimes, when seeking help with your copywriting, it’s easy to confuse the promise of copyediting vs. proofreading. Similar in nature, copyediting and proofreading are […]

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Five Marketing Moves for Small Business Saturday

We are just shy of two weeks from Small Business Saturday and if you haven’t already, now is the time to make the most of your marketing efforts as a small business owner. Inspired by Entrepreneur’s 21 Simple Ideas for a Successful Small Business Saturday, the following five suggestions are easy to tackle in the […]

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The Brass Tacks of Blogging for Your Business

The reasons your business should be blogging are not particularly complicated. There’s no need to dive down the rabbit hole and engage in an exhaustive study, regarding the merits of blogging for a business. Here is quick take — a reminder for some, and news to others, about the brass tacks of blogging for your […]

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