Meet Jayme Severance, Waypoint Writing’s Newest Copywriter

Jayme Severance

Editor’s Note: Recently, my inbox dinged with an employment inquiry from a copywriter named Jayme Severance. Local to my town, Jayme had been struggling to find consistent work. Unlike those of us who have experienced similar frustration, I’m confident none of us have had to overcome a fraction of what Jayme, a traumatic brain injury […]

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Smart Copywriters Channel Creativity through Travel

As a copywriter who works remotely, just about any time is a good time to travel. Regardless of the season, I’m pretty much game to get moving whenever the opportunity presents itself. Maybe it’s an internal rhythm that took root during a childhood and adolescence punctuated by routine relocations. Regardless of how it started, I […]

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Our Creative Copywriter’s Acrostic Approach to Branding

Penn Tennis Balls

Once again, Waypoint Writing is pleased to showcase our creative copywriter Jenna R. London, who has customized content in support of New England Athletic Academy. Check it out! […]

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Marketing a Horror Story into a Heartfelt (or Hallmark) Celebration of Love

Brick in a Wall

Regardless of whether or not you consider Valentine’s Day a Hallmark invention designed to boost profits benefiting the corporate greeting card sector, or you sincerely try to fashion yourself as a glaring bull’s eye for cupid’s arrow, the supposed history — compared to the here and now — of Valentine’s Day do not match up. […]

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Raw Material: Creative Copywriter Recalls Waitressing Woes

Pizza on Wood

In honor of National Pizza Day, Waypoint Writing collaborator and copywriter, Jenna London, regales us with a mishap from her previous life as a waitress in a small mountain town in Missoula, Montana. […]

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