“Right,” that is if you ask Pantone. For those of you who have somehow avoided a screen for the past week, you likely missed the announcement, regarding color of the year for 2018. According to Pantone, “Inventive and imaginative, Ultra Violet lights the way to what is yet to come.” I’ll take it! Granted, in […]
Read More… from Purple Reign – Why We Rebranded with a Royal Hue and Unexpectedly Ended Up Right
Earlier this week on the Waypoint Writing blog, we talked about the prevalent research surrounding why companies and businesses decide to rebrand. Although the internet will return dozens upon dozens of lists and reasons to rebrand, I chose to focus on four in light of Waypoint Writing’s recent rebranding mission. Coincidentally, while I was crafting […]
Read More… from Rebranding Redux: 3 Reasons an Actor Decided to Rebrand Himself
Rebranding is a concern shared by both fledgling and long-standing business owners. When and why to rebrand are consistently popular questions, regarding emerging and established brands. The steps involved in rebranding a business are really no different than any other kind of makeover. You simply evaluate what you’re working with and imagine how to make […]
Read More… from Rally the Troops When You’re Ready to Rebrand
…would begin with content so fresh and intriguing that you would pause mid-click, settle in your seat, adjust your glasses, tell yourself to ignore your cell phone’s dinging, tell your partner to come check this site out, and click and scroll with excitement, marveling that you’d indeed dreamed exactly the same approach but website development […]
Read More… from The Greatest Business Website Ever Found Online…
As new business owners, we eagerly awaited the arrival of our official logo from our designer the way some people hold their breath over a gender reveal. In the throes of moving from one apartment to another, I kept my phone on me waiting for Jenn to text with the good news. Maneuvering around boxes, […]
Read More… from Locos Logos – Does the Story Behind the Logo Matter?