In this latest installment of what I consider “Business Strategies I’m Learning on the Fly,” I focus on branding, specifically my upcoming brand photography session with Branding Photographer and PR Strategist Kristin Hardwick. Here’s the plan: next Monday, Kristin will arrive at my home office and snap brand worthy photos, reflective and supportive of Waypoint […]
Read More… from Top 3 Considerations Before a Brand Photography Session
Less than one year into business ownership, each day presents a learning curve that sometimes looks like a gentle slope, but often feels as though I’m standing at the base of a flagpole. Outside of my own expertise, the only way I manage to avoid total babe-in-the-woods status is to surround myself with strategists who […]
Read More… from Why You Should Try a Giveaway as Part of Your Brand Marketing Strategy
Ever wonder if good photos really matter to your brand identity? In the online world, first impressions are made in less than two tenths of a second. Before clients read your text, or understand what exactly you can help them with, they form a baseline impression based on your visuals. This means your design and […]
Read More… from Why Good Photos Matter to Your Brand Identity
In my last post, I spoke in general, but data-driven terms about why businesses of all sizes need video marketing. A recent conversation with a colleague provided the opportunity to go a bit more in-depth by targeting specific purposes for creating video and a quick consideration of their intended audiences. If you are trying to […]
Read More… from Why Your Business Needs a Product Video Demonstration
Somehow, the other day, I found myself in front of a TV, instead of a laptop, screen. I can’t now – even as I sit here back in front of the said laptop screen – remember what I was watching or how I thought I had the room in my to-do list to park it […]
Read More… from In the Constant Quest for Fresh Content, an Argument to Keep it Classic {VIDEO}