Behind-the-Scenes of Our First Brand Photography Session: Lights, Camera, Collaborate!

Working at the Desk

Monday marked Waypoint Writing’s first brand photography session. Although it would have been ideal to have the entire team on hand, the reality of time and distance meant that only three of us could physically attend to create some brand-specific content. We had two primary motivations for doing so. The first — our brand, just […]

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Top 3 Considerations Before a Brand Photography Session

Up Close Goldfish

In this latest installment of what I consider “Business Strategies I’m Learning on the Fly,” I focus on branding, specifically my upcoming brand photography session with Branding Photographer and PR Strategist Kristin Hardwick. Here’s the plan: next Monday, Kristin will arrive at my home office and snap brand worthy photos, reflective and supportive of Waypoint […]

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