As explained in our previous blog post, having a presence on social media matters. But we understand that coming up with a social media strategy for your company can be challenging. Not only are there multiple different platforms you can utilize, but there are also so many different methods for using them. As a business […]
Are you looking to start the new year with strong content? One way you can do this is by creating pillar pieces that structure and strengthen your message. Check out our quick guide to pillar pieces and why your business will benefit from creating them… […]
Read More… from What is a Pillar Piece and Why Do I Need One?
As a company that recently rebranded, the process of branding feels fresh and familiar. Currently, some of our clients are also launching rebranded messaging and missions for 2020. Although the results look straightforward and simple, the decisions required along the way can be overwhelming. One area of branding that our clients have struggled with is […]
Read More… from The Branding Blues — A Lesson from Pantone’s Color of the Year
Shakespeare famously wondered, “What’s in a name?” and suggested that a rose would smell just as fragrant if we called it a milkweed. Well, maybe. Of course, you don’t realize how much really is in a name until you feel disconnected from it and decide you need to rebrand. Cast Iron Content, as intended and […]
Read More… from A Rebrand to Reroute My Business: Welcome to Waypoint Writing!
Monday marked Waypoint Writing’s first brand photography session. Although it would have been ideal to have the entire team on hand, the reality of time and distance meant that only three of us could physically attend to create some brand-specific content. We had two primary motivations for doing so. The first — our brand, just […]