Meet Jayme Severance, Waypoint Writing’s Newest Copywriter

Jayme Severance

Editor’s Note: Recently, my inbox dinged with an employment inquiry from a copywriter named Jayme Severance. Local to my town, Jayme had been struggling to find consistent work. Unlike those of us who have experienced similar frustration, I’m confident none of us have had to overcome a fraction of what Jayme, a traumatic brain injury […]

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Up for a Giveaway Challenge? Beat this Blog Post!

Chess Pieces on a Board

Since we had so much fun with our first blog post giveaway, we decided to create another one and see where it might lead. Only this time, it comes with a challenge… Our own Jenna R. London has written a blog post devoted to what we do at Waypoint Writing. But, she’s done so according […]

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Top 3 Takeaways from Our First Giveaway

Two People Jumping in the Air

Last Friday, after tossing names into a cast iron pan and randomly selecting a slip of paper, we chose the winner of Waypoint Writing’s first giveaway. Kelly Cummings, of Kelly Anne Photography, won two free blog posts, which will be created and carefully crafted in support of her business and brand. In order to figure […]

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Why Bother Blogging About Your Vineyard or Winery?

Purple Grapes at a Vineyard

Perhaps the better question is, doesn’t wine just sell itself? It certainly seems to, according to the latest Nielsen research, highlighted in The Future is Bright for US Wine in 2017: Statistics from 2016 Paint Rosy Picture. Evidently, approximately 36% of Americans drink wine, with 38% of us (who me?) imbibing on a weekly basis. […]

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Celebrity Chef Celebrates Restaurant Blogs

Table Setting

What a wonderful time to own a restaurant. Thanks to so many television cooking shows and channels, like NPR’s “The Salt,” you now have a more educated clientele than ever before: this is the era of the “foodie.” Foodies know what they like, take pride in their knowledge of specialty diets, food trends and ingredients, […]

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