What is a Pillar Piece and Why Do I Need One?

Are you looking to start the new year with strong content? One way you can do this is by creating pillar pieces that structure and strengthen your message.  Check out our quick guide to pillar pieces and why your business will benefit from creating them… […]

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How to Hyperlink

While writing a blog post the other day, I was adding links within the text and realized that I often hyperlink based on instinct. I began to wonder: is there a special formula or universal rule for hyperlinking within a blog post? When I realized I had no answer to this question, I set out […]

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Keeping it Inclusive — How to Structure Your Blog Posts for Accessibility

Blogging can take countless hours of hard work, editing, and research dedicated to each and every post. For optimal exposure and inclusion, you need to consider how best to structure your blog posts for accessibility. You put in the effort and now want everyone who comes across your blog to be able to access the […]

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Is There an Optimal Length for a Blog Post?

In our last blog post, we explored the ideal length of a web page. What about a blog post? Is there an optimal word count you should shoot for when writing a new post? We’ve said it before and we’ll say it again: there is no hard and fast rule when it comes to content […]

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Blog Through the Blues and Boredom of Social Distancing

Social distancing is critical now more than ever in order to “flatten the curve” and attempt to reduce the number of coronavirus cases so that our healthcare system can accommodate those in need. The reality that this system is already stretched thin is worrisome and the endless stream of news reports and updates is exacting […]

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