With Valentine’s Day upon us, I decided to craft a little ode to my new favorite business tool — Google’s Schedule Send. I love this feature and consider it a game-changer when it comes to communication, but also organization and tackling the endless to-do list. That’s why I’m shocked when colleagues and fellow business owners […]
As a company that recently rebranded, the process of branding feels fresh and familiar. Currently, some of our clients are also launching rebranded messaging and missions for 2020. Although the results look straightforward and simple, the decisions required along the way can be overwhelming. One area of branding that our clients have struggled with is […]
Read More… from The Branding Blues — A Lesson from Pantone’s Color of the Year
Just over two weeks ago, we put out the call for our first ever Merry Mail Campaign in support of Cards for Hospitalized Kids. We wanted to do something to give back, but realized time was of the essence. Somehow, despite publishing our call for cards the day after Thanksgiving, we didn’t get lost in […]
Read More… from Our First Ever #MerryMailCampaign Finishes Strong
As someone who appreciates good, old-fashioned snail mail (I’ve even published an ode to the hand-written thank you note), I am excited to announce that Waypoint Writing is embarking on a charitable campaign that requires envelopes, postage stamps, and actual handwriting. To celebrate the season and give back in a way that represents my love […]
As a small business owner, it’s probably no surprise that I believe in supporting other small businesses whenever possible. Last year, in preparation for Small Business Saturday, I blogged about the event and highlighted my visits to various local small businesses on social media. Following some encouraging feedback and in an effort to offer more […]
Read More… from Creating Content to Support Small Business for #SmallBizSaturday