Why it’s Worth Sending Handwritten Holiday Cards

There is no better way to get into the holidays and connect with others than with a handwritten holiday card! Think about the last time you received something handwritten… how did it make you feel? Connected? Important? Sentimental?  You are not alone! Studies have shown that your brain reacts differently and more positively to something […]

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Scary Stuff: Steer Clear of Content Spinning

In honor of Halloween, we are taking a minute to talk about one spooky SEO trick best avoided: content spinning. What is content spinning and why should you steer clear of it? Stick with us, we’ll scare some sense into you… […]

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Master Commonly Misspelled Words with the Power of Proofreading

waypoint-writing-master-misspelled-words-with-proofreading

With any piece of professional writing, the bare minimum expectation is to ensure that everything is spelled correctly, requires precise proofreading. Whether website content, an email newsletter or personal resume, a single misspelled word or phrase can haunt a content page, scaring off prospective clients or even cause potential employers to move very easily to […]

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Social Distancing, Sesame Street and CTAs

Sesame Street opening scene, season 49

Sustaining social distancing is stressful for most of us, including the most introverted in our midst. For those of us who already work from home, pre-COVID 19 crisis, we’ve pretty much perfected our processes for maximum productivity. But, the pandemic threw a curve ball our way, too, and left most of us without reliable child […]

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Blog Through the Blues and Boredom of Social Distancing

Social distancing is critical now more than ever in order to “flatten the curve” and attempt to reduce the number of coronavirus cases so that our healthcare system can accommodate those in need. The reality that this system is already stretched thin is worrisome and the endless stream of news reports and updates is exacting […]

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