Keeping it Inclusive — How to Structure Your Blog Posts for Accessibility

Blogging can take countless hours of hard work, editing, and research dedicated to each and every post. For optimal exposure and inclusion, you need to consider how best to structure your blog posts for accessibility. You put in the effort and now want everyone who comes across your blog to be able to access the […]

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Is There an Optimal Length for a Blog Post?

In our last blog post, we explored the ideal length of a web page. What about a blog post? Is there an optimal word count you should shoot for when writing a new post? We’ve said it before and we’ll say it again: there is no hard and fast rule when it comes to content […]

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Is There an Optimal Length for a Web Page?

A well-crafted web page on your company’s website opens a window onto your business for your visitors. It is a first look, an introductory example of what matters to your business and brand. That’s why each web page should be relevant, concise, and easy to follow.  As with almost every digital marketing “rule” the specifics […]

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Grammar Guide: So, Can I Start My Sentences Like This?

The English language is ever-changing. Each time we believe to have it all under control, it seems that there is another grammar rule to learn! This is because our language grows with us, we develop together. This is why some things that were not considered correct a few decades ago, are now grammatically okay.  So, […]

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