My affinity for the farm to table movement inspired Waypoint Writing’s first video project and ignited our ambition to break further into the restaurant industry. In pursuit of that ambition, we had to ask ourselves, “why would a restaurant need a blog?” […]
Read More… from Top 3 Reasons Why Your Restaurant Needs a Blog
As new business owners, we eagerly awaited the arrival of our official logo from our designer the way some people hold their breath over a gender reveal. In the throes of moving from one apartment to another, I kept my phone on me waiting for Jenn to text with the good news. Maneuvering around boxes, […]
Read More… from Locos Logos – Does the Story Behind the Logo Matter?
Let’s talk reputation for a hot minute, specifically with respect to 2016. That particular year suffered a serious smackdown in street cred, as far as keeping our best and brightest on the roster. The number of respected celebrities and amazing beacons of talent that were extinguished in 2016 practically became laughable. Except none of it […]
Read More… from Fear of Feathers: Why Your Brand Reputation Matters
Listen. At the risk of writing a blog post that sounds more like a high school English paper due in 20 minutes, permit me (a moment?) to remind us all of the definition of the word listen. […]
Read More… from A Story Without an Audience: What it Means to Really Listen
On our first foray into the farm-to-table realm, Jenn and I decided to pitch Republic, a successful restaurant local to our home office. We wanted the owners, Chef Ed Aloise and his wife, Claudia, to let us capture their story; animate their mission, demonstrate their transparency and unwavering commitment to local sustainability. […]
Read More… from Nipples on Your Knees…And More Farm-Bred Pragmatism for Your Brand [Video]