The Pitch I always looked forward to the several times a year that Berta— my friend for ten years and counting—made the four hour trip from the Boston area to visit me in Saratoga Springs, New York. Berta had red curly hair that she sometimes spruced up with a purple tint and loved horses. She […]
“Right,” that is if you ask Pantone. For those of you who have somehow avoided a screen for the past week, you likely missed the announcement, regarding color of the year for 2018. According to Pantone, “Inventive and imaginative, Ultra Violet lights the way to what is yet to come.” I’ll take it! Granted, in […]
Read More… from Purple Reign – Why We Rebranded with a Royal Hue and Unexpectedly Ended Up Right
Earlier this week on the Waypoint Writing blog, we talked about the prevalent research surrounding why companies and businesses decide to rebrand. Although the internet will return dozens upon dozens of lists and reasons to rebrand, I chose to focus on four in light of Waypoint Writing’s recent rebranding mission. Coincidentally, while I was crafting […]
Read More… from Rebranding Redux: 3 Reasons an Actor Decided to Rebrand Himself
Rebranding is a concern shared by both fledgling and long-standing business owners. When and why to rebrand are consistently popular questions, regarding emerging and established brands. The steps involved in rebranding a business are really no different than any other kind of makeover. You simply evaluate what you’re working with and imagine how to make […]
Read More… from Rally the Troops When You’re Ready to Rebrand
Like most holidays or days of note, #GivingTuesday snuck up on me. I realized it only yesterday after a friend posted about her favorite charity on Facebook. At the moment, I’m in the process of exploring in no particular order or reason, Tim Ferriss’ latest book, Tribe of Mentors. Having read Ferriss’ Tools of Titans, […]