If you ask most marketers, email marketing is the way to go when you’re ready to reach more clients and generate new leads. No wonder, when you consider that 72% of customers favor email over any other means of business communication. With these stats in mind, can you really afford to not grow your email […]
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People like to know they are communicating with people, not just reading something automated. This is especially true when it comes to mailers and those distributed during difficult or uncertain times. Unfortunately, even those of us with the best intentions can send messages that come across as trite. How many messages did you receive during […]
As we embark on a new year, you probably have a list of goals and resolutions you’re eager to tackle for your business. Email marketing might be one of them. If email is how you primarily communicate with both loyal and prospective clients, how should you structure your email? For every email distributed, the goal […]
With the new year fast approaching, it is time for an email signature upgrade! Your email signature should be personal, specific, and include information to inspire your recipient to get in touch with you. A high-quality email signature can help you stand out and be taken seriously by clients and colleagues alike. An email signature […]
There is no better way to get into the holidays and connect with others than with a handwritten holiday card! Think about the last time you received something handwritten… how did it make you feel? Connected? Important? Sentimental? You are not alone! Studies have shown that your brain reacts differently and more positively to something […]
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